The View Unveils Stunning $10 Million Studio for Season 28 with Modern Upgrades and Hilarious Host Reactions

In a dazzling debut for its 28th season, The View has rolled out a breathtaking new $10 million studio, marking its first major relocation in a decade. The iconic daytime talk show, which aired its Season 28 premiere on September 3, 2024, introduced viewers to a revamped set that blends modern aesthetics with functional upgrades, creating a fresh and vibrant atmosphere for its hosts and audience alike. From a sleek new gold desk to a sprawling layout that left co-host Joy Behar humorously “lost,” the studio’s transformation has sparked excitement and laughter, setting the tone for what promises to be a dynamic season. With a new theme song, updated decor, and personalized touches like custom mugs, The View is embracing change while staying true to its roots as a cornerstone of daytime television.

 

 

Whoopi Goldberg standing on the new deck in the studio to kick off the season

 

 

A New Era for The View

The relocation of The View’s studio was first teased at the end of Season 27, generating buzz among fans eager to see how the show would evolve. The move, which took place over the summer of 2024, saw the program shift to a new space within ABC’s New York City facilities, a significant change after 10 years in its previous studio [Web ID: 0] [Web ID: 1]. The new set, reportedly costing $10 million, reflects a bold redesign aimed at modernizing the show’s look while enhancing the viewer and audience experience.

Gone is the blue-and-white color scheme that defined the old studio, replaced by a warm brown-and-tan palette that exudes sophistication and coziness. The floor, now a glossy brown linoleum, complements the earthy tones, while large windows at the back of the set showcase a faux New York City skyline, adding a touch of urban charm [Web ID: 0]. Gold pillars provide structural elegance, and clay vases paired with greenery fill the space, creating a balanced blend of natural and modern elements. The overall design feels both expansive and intimate, a testament to the careful planning that went into reimagining The View’s home.

A Spacious Layout with a Side of Humor

One of the most striking features of the new studio is its sheer size, which has both impressed and amused the hosts. Joy Behar, the 81-year-old co-host known for her quick wit, humorously remarked that the studio is “so big” she might need the navigation app Waze to find her way around. During the premiere, she quipped, “I got lost on the way to the bathroom,” a line that drew laughter from her co-hosts and the audience [Web ID: 0]. The comment highlighted the scale of the new space, which has been reconfigured to bring the audience closer to the action.

 

 

The new View studio for Season 28

 

 

 

Unlike the previous setup, where the audience sat on a raised level above the hosts, the new studio places everyone on the same plane. This adjustment fosters a more intimate connection between the hosts and their live audience, with executive producer Brian Teta’s podium now positioned closer to the main desk as well [Web ID: 0]. The change eliminates the need for the hosts to look up at the audience, creating a more cohesive and engaging dynamic during discussions.

The studio also features a prominent deck area, which co-host Whoopi Goldberg used to introduce Season 28. Steps lead down from the deck to the new gold desk, surrounded by plush brown velvet chairs that add a touch of luxury to the set [Web ID: 0]. The desk itself has become a focal point, with its sleek design and golden hue symbolizing the show’s evolution into a new era. The overall layout not only enhances the visual appeal but also improves the functionality of the space, allowing for smoother transitions and a more polished presentation.

A Fresh Sound and Personalized Touches

Alongside the physical transformation, The View debuted a new theme song for Season 28, composed by British artist Leona Lewis, known for her 2007 hit Bleeding Love. The track replaces the previous theme, For My Girls by Brandy, Nicole Scherzinger, and Mary J. Blige, which had been in use since Season 20 [Web ID: 0]. Lewis’s composition brings a contemporary flair to the show, aligning with its modernized aesthetic and signaling a fresh start for the long-running program.

Adding a playful touch to the premiere, the hosts were presented with new mugs featuring their faces alongside New York-themed items. The personalized mugs sparked laughter among the panel, with Joy Behar joking that her face was positioned next to what she thought looked like an IUD, while Sunny Hostin noted that her image appeared to be next to a trash can. The lighthearted moment underscored the camaraderie among the hosts, a hallmark of The View’s appeal, while also giving fans a glimpse into the fun, behind-the-scenes dynamics that make the show so beloved.

Enhancing the Viewer Experience

The redesign of The View’s studio isn’t just about aesthetics—it’s about enhancing the overall experience for both the live audience and viewers at home. The decision to bring the audience closer to the hosts reflects a desire to create a more inclusive atmosphere, where the energy of the crowd can directly influence the show’s dynamic. The large windows and faux skyline backdrop serve as a visual reminder of the show’s New York roots, grounding it in the city’s vibrant culture while offering a fresh perspective through the updated design [Web ID: 1].

The gold pillars, clay vases, and greenery add layers of texture and warmth to the space, making it feel less like a traditional TV set and more like a sophisticated living room where meaningful conversations can unfold. This intentional design choice aligns with The View’s mission to provide a platform for diverse perspectives, fostering discussions that resonate with a wide audience. By investing in a $10 million studio, ABC is signaling its commitment to keeping The View at the forefront of daytime television, even as the media landscape continues to evolve.

A Milestone Season with High Expectations

The unveiling of the new studio comes at a pivotal moment for The View, which has been a staple of daytime television since its debut in 1997. Now in its 28th season, the show continues to be a cultural touchstone, known for its lively debates and unfiltered takes on current events. The move to a new studio is a symbolic milestone, reflecting the program’s ability to adapt and innovate while staying true to its core identity.

Fans have reacted positively to the changes, with many taking to social media to praise the updated set. “The new studio looks amazing! It’s so modern and fresh,” one viewer wrote on X, while another noted, “Love how they brought the audience closer—it feels more connected” [post:0]. The hosts’ humorous reactions, particularly Behar’s quip about getting lost, have also endeared them to viewers, reinforcing the personal connection that has kept The View relevant for nearly three decades.

As Season 28 progresses, the new studio will serve as the backdrop for what promises to be a season filled with compelling discussions, high-profile guests, and the signature banter that defines The View. The investment in the $10 million set underscores ABC’s confidence in the show’s enduring appeal, positioning it to continue leading the daytime talk show genre for years to come.

Conclusion

The View’s stunning $10 million studio for Season 28 marks a bold new chapter for the iconic daytime talk show. With its modern brown-and-tan design, spacious layout, and thoughtful upgrades like the new gold desk and audience proximity, the set reflects a commitment to innovation while preserving the show’s core identity. The addition of a fresh theme song by Leona Lewis and personalized mugs for the hosts adds a layer of excitement, while Joy Behar’s humorous navigation struggles have brought levity to the transition [Web ID: 0] [Web ID: 1]. As The View embarks on its 28th season, the new studio sets the stage for a dynamic year ahead, ensuring that the show remains a vital platform for conversation and connection in the ever-evolving world of television.