Nikki Burdine revealed on her new podcast that she was fired from News 2 after seven and a half years for promoting perfume on her social media accounts.
On her podcast “Not the News” — co-hosted by her former News 2 morning show anchor partner, Neil Orne — Burdine conceded she violated the terms of her WKRN contract by providing a link to DIME Beauty perfume after receiving free product from the company.
“They did have cause. I did breach my contract. Let’s clear the air. I’m not saying I’m innocent,” Burdine said. “I’m saying, yes, I broke my contract, based on what they’re saying I did and what’s in my contract.”
In a brief interview with The Tennessean, Burdine acknowledged she “probably” promoted other products — which she received for free — on her social media accounts while she was working for News 2.
Burdine, though, said on her podcast that many local broadcasters endorse or promote products on their individual social media pages.
“Everyone kind of does it. It’s just like, don’t be a jerk about it. Don’t be obnoxious about it. You know?” Burdine said on the podcast.
Burdine also said News 2 issued warnings to two of her colleagues for doing the same things she did, but the stations didn’t fire or suspend them. Burdine didn’t identify who those two are.
News 2 Vice President and General Manager Mike Spruill declined to comment.
“It is [News 2’s corporate owner] Nexstar’s policy not to comment on former employees,” he said in a statement. “We do wish Nikki Burdine the best in her future endeavors.”
Spruill did not answer The Tennessean’s questions about News 2’s social media policies or Burdine’s contention that “everyone” in broadcast news promotes or endorses products on social media.
Burdine also said local TV and radio stations underpay on-air talent, and stations should find a way to allow broadcast news personalities to generate extra income.
“They [station managers] are idiots if they don’t embrace this,” said Burdine, who did not share what her salary had been.
“There does have to be some boundaries, and I do understand that. I’m not saying make news anchors influencers,” she said. “I am saying there has to be some sort of deal like we’re seeing with college athletes.”
Burdine told The Tennessean that, while working for News 2, she never received payments from companies to endorse products on her social media accounts. She said she received such offers “many times” but always turned them down.
Burdine said several times on the podcast that the perfume company did not pay Burdine for sharing her discount code online for its products.
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