CBS Launches The Morning Right with Elisabeth Hasselbeck and Megyn Kelly to Rival The View

In a bold and calculated move, CBS has unveiled its latest venture in daytime television, The Morning Right, a new talk show featuring prominent conservative voices Elisabeth Hasselbeck and Megyn Kelly. Set to premiere in early 2025, the show is positioned as a direct competitor to ABC’s long-standing daytime juggernaut, The View, with the explicit goal of capturing an audience that feels underserved by the liberal-leaning narratives dominating the genre. With the tagline “Here begins a new era of conservative women,” CBS is signaling a seismic shift in the television landscape, aiming to provide a platform for conservative perspectives on politics, culture, and social issues. As the network seeks to challenge The View’s decades-long dominance, The Morning Right promises to ignite debates and reshape the conversation around daytime television in a politically polarized America.

A Strategic Shift in Daytime Television

For years, The View has been a cornerstone of daytime TV, known for its panel of diverse women engaging in lively debates on current events. However, its predominantly liberal stance has often alienated conservative viewers, creating a gap in the market that CBS is eager to fill. The network’s decision to launch The Morning Right comes at a time when the political climate in the United States is increasingly polarized, and viewership trends suggest a growing demand for content that resonates with conservative values. CBS executives have made it clear that this show is not just a new program—it’s a movement designed to amplify voices that have been largely absent from mainstream daytime television.

“This isn’t just a show; it’s a movement,” a CBS spokesperson stated. “We believe there is a large audience looking for a platform that reflects their values and offers a fair, thoughtful approach to key issues.” By tapping Hasselbeck and Kelly, two of the most recognizable conservative media figures, CBS is betting on their star power to draw in viewers seeking an alternative to the left-leaning discourse of The View. The network’s strategy is ambitious: to not only rival The View but to potentially phase it out by capturing its audience and redefining the daytime talk show format.

The Hosts: A Formidable Conservative Duo

Elisabeth Hasselbeck and Megyn Kelly bring a wealth of experience and a loyal following to The Morning Right. Hasselbeck, a former co-host of The View from 2003 to 2013, became a household name for her sharp conservative commentary, often serving as the lone right-leaning voice on a predominantly liberal panel. Her tenure on the show was marked by heated debates with co-hosts like Whoopi Goldberg and Joy Behar, earning her both praise and criticism for her unapologetic stance. After leaving The View, Hasselbeck joined Fox & Friends, further solidifying her reputation as a prominent conservative voice. “I’m thrilled to be returning to daytime television, especially at a time when it’s so important to have diverse voices in the conversation,” Hasselbeck said in a statement. “America is ready for strong, conservative women, and we’re here to deliver that.”

Megyn Kelly, a former Fox News anchor and host of The Kelly File, is equally formidable. Known for her incisive interviewing skills and fearless approach to controversial topics, Kelly gained national recognition during her time at Fox News, where she covered major political events and built a devoted following. Her brief stint at NBC with Megyn Kelly Today may have been short-lived, but she has since maintained a significant presence through her podcast, The Megyn Kelly Show, on SiriusXM. Kelly’s journalistic integrity and sharp wit are expected to lend credibility to The Morning Right, attracting a wide range of conservative viewers. “This show is going to be a place where we tackle the issues that matter most to Americans, without fear or apology,” Kelly stated. “We’re going to be real, we’re going to be bold, and we’re going to have fun doing it.”

A Platform for Conservative Perspectives

The Morning Right is designed to offer a stark contrast to The View by focusing on conservative values and providing a platform for viewpoints often overshadowed in mainstream media. Each episode will feature a mix of political commentary, cultural analysis, and high-profile interviews, with recurring segments aimed at engaging viewers on a deeper level. “The Pulse of America” will tackle pressing issues affecting everyday Americans, from economic policy to education reform, while “Heritage Spotlight” will highlight the achievements of influential conservative women in business, politics, and culture. Hasselbeck and Kelly will also conduct prominent interviews with thought leaders, cultural icons, and political figures, leveraging Kelly’s interviewing prowess to deliver insightful conversations.

The show will actively engage its audience through social media, allowing viewers to submit questions and participate in real-time discussions. This interactive approach is intended to foster a sense of community among viewers who feel their perspectives are underrepresented in daytime television. CBS is banking on this format to not only attract conservative viewers but also to create a loyal fanbase that feels heard and valued.

The Decline of The View and a Changing Political Climate

The View has long been a dominant force in daytime television, but recent years have seen a decline in its viewership, attributed in part to its perceived liberal bias and the changing political climate in the U.S. As conservative audiences have increasingly turned to alternative media outlets for news and entertainment, CBS sees an opportunity to capture this demographic with a show tailored to their values. The network’s decision to position The Morning Right as a direct competitor to The View is a calculated risk, but one that could pay off if it successfully taps into this underserved audience.

The political polarization of the media landscape has created a demand for content that aligns with viewers’ ideological beliefs, and CBS is seizing this moment to offer a conservative counterbalance to The View’s liberal dominance. Critics of the move argue that The Morning Right risks further polarizing an already divided audience, with some labeling it “Fox News with a daytime twist.” However, supporters see it as a necessary step toward diversifying the voices in daytime television, providing a platform for conservative women to express their viewpoints on a national stage.

A New Era of Conservative Women

The tagline “Here begins a new era of conservative women” underscores CBS’s vision for The Morning Right. Hasselbeck and Kelly represent a new generation of conservative media figures—strong, outspoken, and unafraid to challenge the status quo. Their partnership is poised to bring a dynamic energy to daytime television, combining Hasselbeck’s passionate advocacy with Kelly’s journalistic rigor. The show’s emphasis on civil discourse and respectful debate sets it apart from the often combative tone of The View, aiming to create a space where ideas can be exchanged thoughtfully and viewers feel heard.

As anticipation builds for the premiere, the question remains: Can The Morning Right succeed in dethroning The View and reshaping the daytime television landscape? Early reactions suggest that the show has the potential to capture a sizable audience, particularly among conservative viewers who have long felt alienated by mainstream programming. However, its success will depend on its ability to navigate a competitive and politically charged media environment, delivering content that resonates with viewers while fostering meaningful dialogue.

Conclusion

CBS’s launch of The Morning Right with Elisabeth Hasselbeck and Megyn Kelly marks a pivotal moment in daytime television. By offering a platform for conservative perspectives, the network is challenging the dominance of The View and addressing a gap in the market for viewers seeking content that aligns with their values. Hasselbeck and Kelly, with their formidable credentials and loyal followings, are well-positioned to lead this charge, bringing a fresh voice to the daytime talk show format. Whether The Morning Right can achieve its goal of phasing out The View remains to be seen, but one thing is certain: a new era of conservative women on television has begun, and it’s poised to make waves across the country.