In a striking example of the power of celebrity influence — and the cost of polarizing content — recent reports have revealed a staggering financial contrast between two major entertainment figures: Stephen Colbert and Sydney Sweeney.

Stephen Colbert, host of CBS’s The Late Show, is reportedly costing the network up to $50 million annually. The source of the financial strain? His increasingly “woke”-leaning comedic segments, which critics argue have alienated a large portion of the audience. While Colbert remains a high-profile figure in late-night television, ratings have fluctuated, advertisers have pulled back, and CBS is feeling the heat.

Meanwhile, Sydney Sweeney — the rising Hollywood star known for her roles in Euphoria and Anyone But You — made headlines not for controversy, but for  denim. In a casual, seemingly effortless campaign with  American Eagle, Sweeney sent the brand’s stock soaring by 10%, adding a jaw-dropping $200 million to its market value. All she had to do? Show up in jeans.

The comparison highlights a shifting entertainment and marketing landscape. Colbert’s political and social commentary has its loyal fan base, but it’s also becoming a costly gamble for a traditional network like CBS. On the flip side, Sweeney’s non-political, relatable charm has proven to be a marketing goldmine — particularly with Gen Z and millennial shoppers.

As entertainment executives weigh their options, the question lingers: In today’s cultural economy, is it more profitable to make a statement or just wear the jeans?