Griner’s Boycott Announcement
WNBA star Brittney Griner sparked backlash by boycotting American Eagle’s campaign with Sydney Sweeney.
She stated, “I refuse to wear something that represents ignorance masquerading as creativity.”
Historical Warning
Griner linked the campaign to the “dark history of eugenics,” warning it promotes harmful beauty standards tied to exclusion and purity, a rare but powerful critique in fashion.
Campaign and Industry Response
The campaign, praised for its style and nostalgia, faced mixed reactions.
American Eagle affirmed their commitment to diversity, while celebrities debated Griner’s concerns, with some supporting her and others defending the brand.
Cultural Impact
Griner’s boycott has ignited broader talks on how fashion can unintentionally echo harmful societal ideas, urging brands to be more mindful.
Her stance reminds public figures to challenge industries to improve.
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