JEN PSAKI IN CRISIS? MSNBC FACES PANIC AS SECOND EPISODE RATINGS CRASH—IS THE HYPE OVER ALREADY FOR THE NETWORK’S RISING STAR?

Just two episodes in, and Jen Psaki’s much-hyped MSNBC show is already facing serious questions after a dramatic drop in viewership rocked the network. After debuting with high expectations and a mountain of media buzz, her second episode reportedly suffered a ratings nosedive that has executives scrambling behind the scenes. What happened between week one and two to cause such a sharp decline? Is this a temporary stumble—or a warning sign that audiences aren’t buying into the format?

Get the full ratings breakdown and behind-the-scenes reaction from MSNBC—see what’s really happening with Psaki’s show before it’s too late.

NEW YORK, NEW YORK - MAY 08: Jen Psaki speaks onstage during Jen Psaki in Conversation witDia Dipasupil/Getty Images

It seems viewers were not as excited about the second episode of MSNBC host Jen Psaki’s “The Briefing” on Wednesday evening.

Her show debuted on Tuesday with 1.2 million viewers and 139,000 in the demographic of individuals whose ages ranged from 25 to 54, Fox News reported on Friday.

However, the following evening everything reportedly went to pieces when her second episode drooped to over one million viewers and a mere 65,000 in the key demographic. The Fox article continued:

MSNBC’s newest program shed a staggering 53% of its demo viewers compared to the first episode only one day prior. Psaki’s program also lost a whopping 67% of viewers between the ages of 18-49 after only one episode, as ‘The Briefing’ averaged 113,000 on Tuesday and only 37,000 on Wednesday.

On Wednesday, Psaki’s “The Briefing” also had fewer viewers among adults aged 25-54 than various repeats of “Friends,” “Seinfeld,” “Everybody Loves Raymond,” “Bob’s Burgers,” “The King of Queens” and “That 70s Show,” along with Nickelodeon’s “Paw Patrol,” Hallmark’s “Reba,” and TLC’s “My Strange Addiction,” and many other basic cable offerings.

 

 

How Jen Psaki went from runner-up for the job—twice—to Biden's first press secretary | Fortune

 

Psaki, who previously worked as former President Joe Biden’s White House press secretary, recently took over an evening slot for the network as the outlet’s Rachel Maddow went back to hosting once a week on Mondays, the Associated Press reported on April 23.

“Psaki replaces Alex Wagner, who had the daunting task of trying to hold onto as many viewers of MSNBC’s most popular personality as she could. Psaki’s selection was one of the early moves for new MSNBC president Rebecca Kutler, who is also navigating MSNBC’s corporate divorce from NBC News,” the article said.

Social media users shared their thoughts on the X page for Psaki’s “The Briefing,” one person writing, “Just when you thought msdnc couldn’t get any worse with Rachel Maddow, along comes Jen Psaki and she sets an even lower standard.”

“I feel the need to circle back to an earlier question: How’s the viewership? Bahahahah,” another user commented.

In March, President Donald Trump called CNN and MSNBC “political arms of the Democrat Party” saying “what they do is illegal,” per Breitbart News.