“Embarrassing real reason for MSNBC’s impending ‘MS NOW’ rebrand revealed” – A shocking report exposes how MSNBC president Rebecca Kutler and NBCUniversal chairman Mark Lazarus were cornered into a drastic rebrand, with whispers of internal power plays and quiet rejection of ‘woke’ labels

The polished press release promised a bold new chapter, but what’s surfacing behind the scenes is far less flattering. According to Puck Media, MSNBC president Rebecca Kutler and NBCUniversal chairman Mark Lazarus weren’t steering the network into this rebrand by choice—they were pushed. Insiders claim they faced mounting pressure from both corporate higher-ups and restless talent, leaving the executives with no option but to roll out “MS NOW.”

Sources hint at a battle inside the building, where power brokers are working to distance the network from accusations of being too “woke.” Kutler and Lazarus, once seen as steady hands, now look like executives fighting to save face in a storm they couldn’t control.

The fallout could reshape MSNBC’s image for years to come—and the full story behind this embarrassing rebrand is one you won’t want to miss. Check out the complete report before the next twist breaks.

MSBNC was forced into a rebrand after top bosses at NBC decided they did not want any affiliation with the left-leaning news network, it was revealed.

The liberal cable network this week unveiled their rebrand, shifting from MSNBC to MSNOW – a decision which has sparked widespread confusion and mockery.

Some critics even noted that the new logo appears to have a ‘K’ in front, which some viewers could perceive as ‘KMS NOW’ – an acronym for ‘kill myself.’

Now, new details of the decision have emerged in Puck Media, alleging that MSNBC president Rebecca Kutler and Mark Lazurus were backed into a corner with no other option but to rebrand.

According to the source, executives at NBCU and NBC News had decided they didn’t want any affiliation with MSNBC.

This comes as MSNBC prepares to split from parent company NBCUniversal.

While simultaneously distancing the NBC brand from MSNBC, executives were reportedly happy to continue the CNBC brand, the acronym for the Consumer News and Business Channel.

+3
View gallery

The liberal cable network this week unveiled a rebrand, shifting from MSNBC to MSNOW – a decision which has sparked widespread confusion and mockery

+3
View gallery

Some critics have noted that the new logo appears to have a ‘K’ in front, which some viewers could perceive as ‘KMS NOW’ – an acronym for ‘kill myself’

Lazarus and Kutler tried to find the positives in the order, describing the rebrand as ‘an opportunity to chart our own path forward.’

‘The most important thing to Rebecca was keeping the ‘MS’ in the name,’ a source close to Kutler told the publication.

The MS in the brand remaining the same allows viewers who are used to scrolling the channel guide on the television continuity and avoids any brand confusion.

MS NOW will first appear on screens in its new stylized form later this year.

‘This new branding underscores our mission: to serve as a destination for breaking news and best-in-class opinion journalism, all rooted in accurate and reported facts,’ Kutler wrote in an internal memo.

‘I know this announcement will be met with questions, and I want to acknowledge that for many of you who have spent years or decades here, it is hard to imagine the network by any other name.

‘This was not a decision that was made quickly or without significant debate,’ she continued.

+3
View gallery

Rachel Maddow seems poised to stay the network’s top star

‘Over the last eight months, we have worked to untether ourselves from NBC News and embrace our independence under Versant.

‘We’ve hired dozens of first-rate reporters and newsroom leaders and have been recruiting for nearly 100 roles across our new and nimble organization.

‘We continue to supercharge our non-linear products, achieving rapid success on YouTube, TikTok, audio, digital, live events, and more – all while aggressively developing a direct-to-consumer product.’

The new branding will debut as the network enters its 30th year, and as it continues to build up a newsgathering operation entirely independent of NBCU.

Rachel Maddow seems poised to stay the network’s top star while longtime MSNBC host Joy Reid was ousted from the network this year.