The Super Bowl is supposed to bring the country together — but this time, it’s splitting America in two.

Turning Point USA, the conservative political nonprofit co-founded by the late Charlie Kirk, announced that it will host an alternative “All American Halftime Show” to air opposite Bad Bunny’s headlining set at Super Bowl LX, scheduled for February 8, 2026, at Levi’s Stadium in Santa Clara, California.

The organization says its event will celebrate “faith, family, and freedom,” with a lineup of “all-American performers” to be revealed in the coming months.

“It’s true,” Turning Point USA wrote in an announcement on X. “Turning Point USA is thrilled to announce The All American Halftime Show. Performers and event details coming soon.”

And just like that, the most watched broadcast in the United States has a new rival.

🏈 The Culture Clash at the 50-Yard Line

When the NFL confirmed that Bad Bunny would headline the 2026 halftime show, it made history — and controversy — at once.

The Puerto Rican superstar, one of the most streamed artists on the planet since his 2016 debut, is the first Spanish-speaking performer ever to lead the Super Bowl halftime stage solo. His inclusion marked a triumph for global Latin music and diversity in American entertainment.

But not everyone was cheering.

Some NFL fans and political commentators questioned whether the decision reflected “mainstream America.” Speaker of the House Mike Johnson said publicly he’d prefer to see Lee Greenwood perform instead, while former President Donald Trump called Bad Bunny “a ridiculous choice.”

Now, Turning Point USA — a group known for its culture-war activism on college campuses — is taking that dissatisfaction and turning it into its own broadcast moment.

🎤 “The All American Halftime Show”

Details of the new event remain tightly guarded, but insiders say Turning Point plans to host its halftime alternative from a live venue in Phoenix, Arizona, the city where the organization is headquartered.

It will stream across digital platforms and conservative media outlets simultaneously with the official halftime broadcast, offering what the group calls a “wholesome, unapologetically patriotic” experience for viewers who don’t want to watch the NFL’s choice.

The nonprofit has already teased that the show will feature a “lineup of country, Christian, and Americana artists” — though no names have yet been released.

A senior spokesperson for Turning Point told reporters that the organization is “in talks with multiple major artists who represent the heart of America.”

“This isn’t about politics,” the spokesperson said. “It’s about culture — about creating a space for people who love football, love their country, and want entertainment that celebrates that.”

🌎 Bad Bunny’s Big Moment

Meanwhile, Bad Bunny, born Benito Antonio Martínez Ocasio, is gearing up for what could be the biggest performance of his career.

Since his 2018 debut album X 100PRE, the Latin superstar has become a boundary-breaking figure in global pop — collaborating with Drake, Cardi B, and The Weeknd while selling out stadiums worldwide. His genre-blending mix of reggaeton, trap, and alternative pop has reshaped how mainstream audiences perceive Spanish-language music.

In a statement following his Super Bowl announcement, Bad Bunny called the performance “a moment that goes beyond myself.”

“This is for those who came before me and ran countless yards so I could come in and score a touchdown,” he wrote. “This is for my people, my culture, and our history.”

But controversy soon followed.

Earlier this month, during a conversation with i-D Magazine, the singer expressed concern about the presence of U.S. Immigration and Customs Enforcement (ICE) in Puerto Rico. Speaking in Spanish, he criticized agents he claimed were operating near his hometown of Carolina, saying they should “leave people alone.”

That comment — coupled with his earlier decision to skip U.S. tour dates out of fear that ICE operations might intimidate fans — reignited political debate about his inclusion in the NFL’s showcase.

⚡ A Conservative Counterpunch

For Turning Point USA, Bad Bunny’s selection was the perfect catalyst.

Within hours of the announcement, its leadership hinted that the group would produce “an alternative celebration of American values.” Two weeks later, the official reveal arrived.

The announcement video, styled like a sports broadcast, featured slow-motion shots of flags, stadium crowds, and electric guitars. The tagline:

“When the lights go out in Santa Clara… we’ll be lighting up America.”

Organizers say the All American Halftime Show will air live just as the NFL’s halftime break begins — offering viewers “a choice.”

“If you don’t like the NFL’s politics, you can still love football,” said one Turning Point media host. “Watch a show that celebrates America instead of apologizing for it.”

🕰️ A New Kind of Counter-Programming

The idea of competing broadcasts during the Super Bowl isn’t new. For years, networks have aired lighthearted counter-programming such as the Puppy Bowl and the Lingerie Bowl, capitalizing on halftime’s enormous audience.

But this is the first time a political organization has attempted to ideologically challenge the NFL’s entertainment choice in real time.

Media analysts say Turning Point’s move is both symbolic and strategic.

“They know they can’t out-draw the NFL,” said communications professor Elena Vargas of UCLA. “This is about messaging. It’s about telling conservative America, ‘You have your own culture now.’”

If successful, it could set a precedent for parallel events during other major pop-culture broadcasts — a sign of America’s growing divide not only in politics, but in music and media itself.

🎶 Who Will Perform?

Speculation is already swirling.

Names like Lee Greenwood, Kid Rock, Toby Keith, and Carrie Underwood have all surfaced on social media wish lists, though none have confirmed participation.

Some insiders believe Turning Point will focus on younger artists with social-media reach — musicians who appeal to conservative Gen Z and millennial audiences without alienating their parents’ generation.

Whatever the final lineup, the goal is clear: position the All American Halftime Show as “family-friendly,” faith-focused, and proudly patriotic.

⚖️ Two Halftime Shows, Two Americas

The dueling performances now symbolize two competing visions of American identity.

Bad Bunny’s halftime is expected to showcase Latin culture, inclusivity, and global influence — a reflection of the multicultural U.S. of 2026.

Turning Point’s show, by contrast, leans into traditional Americana, framed around national pride and English-language performance.

Both claim to represent the “real America.” Both will air to millions of viewers — some cheering, some seething, and many simply curious.

For the NFL, which has spent years navigating debates over player protests, political messaging, and cultural representation, the backlash underscores a truth about modern entertainment: nothing is neutral anymore.

🏟️ The Road to Santa Clara

As the countdown to Super Bowl LX begins, one thing is certain: the halftime show — once a simple pop spectacle — has become a proxy for the nation’s identity crisis.

Turning Point USA’s decision ensures that, for the first time, there won’t just be one halftime show. There will be two — each claiming the spotlight, each offering a different version of what America looks and sounds like.

Whether viewers choose Bad Bunny’s global flair or Turning Point’s flag-waving spectacle, the message is clear: the battle for culture now plays out not in Congress or classrooms, but under the brightest lights in sports.

And when the whistle blows on February 8, 2026, America will once again be watching — not just to see who wins the game, but to see whose story wins the night.