In a moment that left both the live studio audience and viewers at home stunned, The View co-host Whoopi Goldberg dramatically smacked her fellow panelist Joy Behar on live television, exclaiming, “That was my breast!” The unexpected exchange, which aired during the March 27 episode, has since gone viral, sparking laughter, controversy, and a flood of fan reactions online.

Whoopi Goldberg playfully interacts with Joy Behar on The View.
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The View’s Whoopi Goldberg smacked her co-host Joy Behar on-airCredit: ABC

Whoopi Goldberg, Joy Behar, and Sara Haines laughing on The View.
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Whoopi found herself on the receiving end of an unprovoked attack from JoyCredit: ABC

The Incident: A Birthday Celebration Turns Bizarre

The surprising interaction took place as the show returned from a commercial break. The hosts were in the middle of a typically light-hearted discussion when Joy Behar, 82, decided to share a piece of newly acquired “intel” about her longtime friend and co-host, Whoopi Goldberg.

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“I recently found out that Whoopi is very ticklish,” Joy revealed with a mischievous grin. “Just saying. Watch.”

With no hesitation, Behar reached across the table and launched an impromptu tickle attack—aimed squarely at Whoopi’s chest.

Whoopi, visibly startled, swatted her co-host’s hand away and yelled, “That was my breast!” The audience gasped as fellow co-host Sara Haines clutched her own chest in disbelief. Joy, unfazed, responded with a cheeky, “Oh well,” while Whoopi laughed it off and added, “She just pushed it onto the other side. Listen! We have guests!”

Viewers React in Real Time

The incident quickly became the talk of the internet. Social media lit up with memes, video clips, and divided opinions. Some fans viewed the moment as classic The View—unscripted, chaotic, and wildly entertaining. Others questioned the appropriateness of the on-air exchange.

“Only on The View could a birthday segment turn into a breast-slapping moment,” one Twitter user joked.

Another chimed in, “I love Whoopi and Joy’s friendship, but that was… a lot for daytime TV.”

Despite the shock, the show continued with interviews featuring actress Jenny Slate and singer Michelle Williams, proving the co-hosts’ professionalism, even amid unexpected chaos.

What This Means for The View

Ellen Pompeo and the hosts of "The View" sitting together at a table.
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The unexpected exchange took place during Wednesday’s episodeCredit: Getty

Whoopi Goldberg in an interview.
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Whoopi appears on The View each Monday, Tuesday, Wednesday and ThursdayCredit: ABC

Now in its 28th season, The View has become known for its blend of hot political takes and unpredictable personal dynamics. The show recently announced the launch of a new Saturday spin-off, The Weekend View, which aims to take a lighter, pop-culture-focused approach. Interestingly, Whoopi will not appear in the weekend version, as she typically does not film on Fridays.

Karin Gilford, senior VP of Digital Media at ABC News, said of the new weekend edition: “It’s an opportunity to extend the conversation and give viewers more of what they love.”

🧁 A Friendship That Pushes Boundaries

While Whoopi and Joy’s relationship has always included playful ribbing, this particular moment showcased just how far the co-hosts can push each other on live TV. Both women have been with The View for decades and are known for their offbeat humor and strong chemistry. The incident may have raised eyebrows, but it also reminded fans why the show remains one of the most talked-about programs on daytime television.

As the dust settles—and the memes continue—one thing is certain: The View never fails to deliver the unexpected. Whether it’s heated political debates or accidental slaps, viewers just can’t look away.