In a heart-wrenching episode of For Dogs’ Sake, reality star Pete Wicks showed a side of himself that fans never expected. When a critically ill rescue dog faced a life-or-death situation due to unaffordable vet bills, Pete stepped in with an offer that shocked everyone. “I’ll pay every penny to save her,” he said, wiping away tears as he made the emotional decision to give the dog a second chance at life. What drove Pete to make this incredible sacrifice, and what does it mean for his future in animal welfare? Find out why Pete’s heartfelt gesture is capturing hearts everywhere!

In a deeply emotional episode of ITV’s For Dogs’ Sake, Pete was seen wiping away tears as he met a rescue dog in critical condition. The dog, a neglected mix-breed suffering from severe illness, had racked up a vet bill that her shelter simply couldn’t afford.

Without hesitation, Pete looked into her eyes, turned to the rescue team, and said:

“She Deserves a Chance…”

The moment stunned viewers, many of whom took to social media in tears. One fan posted:

“I didn’t expect to cry tonight but Pete Wicks broke me. What a beautiful soul.”

Pete’s willingness to step in — not for the cameras, but because he truly cares — was praised by fans, animal lovers, and fellow celebrities alike.

Known for his tattoos, tough image, and no-nonsense banter on TOWIE and Celebs Go Dating, Pete has found a new purpose in animal welfare. Through For Dogs’ Sake, he’s helped highlight neglected pets across the UK and used his platform to drive real impact.

“Some Things Matter More Than Money”

Pete later explained in a behind-the-scenes clip:

“It’s not about money. It’s about giving a life the second chance it never had.”