Lexie Hull and Kate Martin are proving that success in the WNBA isn’t just measured in points and rebounds—it’s about impact, influence, and seizing every opportunity. While Caitlin Clark has been making headlines on the court, her former Iowa teammate Kate Martin and fellow rising star Lexie Hull are turning heads in the business world. With major endorsement deals rolling in, these two are redefining what it means to be a modern athlete, blending sports, business, and personal branding like never before.

For Martin, her journey has been nothing short of a fairy tale. Once considered an underdog, she was selected 18th overall by the Las Vegas Aces in the 2024 WNBA Draft, only to find herself on the move again—this time to the Golden State Valkyries, where she’s expected to take on a more prominent role. But while her minutes on the court may have been limited early on, her influence off it has skyrocketed. Samsung, DoorDash, Levi’s, and Athleta have all recognized her grit, leadership, and undeniable star power, locking her into major endorsement deals that signal her rising status.

Lexie Hull e Kate Martin ambasciatrici di Athleta - Sport Business Management

Meanwhile, Lexie Hull is making her own power plays. The sharpshooter has inked deals with Athleta, Curology, Mattress Firm, and even Mave, a premium dog nutrition brand—showing just how far-reaching her appeal has become. Her ability to balance high-energy play with a strong personal brand makes her a perfect fit for these companies, all of which are tapping into the growing visibility of women’s sports.

Together, Hull and Martin are proving that the WNBA’s next generation isn’t just about basketball. They’re business-savvy, socially conscious, and ready to take their influence beyond the hardwood. With every new partnership, they’re breaking barriers, inspiring young athletes, and showing that being a pro isn’t just about what happens on the court—it’s about owning the game in every aspect of life.