Caitlin Clark is at it again, and this time, she might just outshine an entire basketball league with a single YouTube video. In a world where women’s sports constantly battle for attention, Clark has become the ultimate game-changer, and her latest collaboration with Dude Perfect is proving just that. The teaser alone—just 10 seconds of content—has already racked up over 11 million views, a number that dwarfs the audience of most WNBA games and even outperforms the highly publicized debut of Unrivaled, the new women’s basketball league that was supposed to revolutionize the sport.

But here’s the kicker—this viral moment didn’t require a multimillion-dollar investment, a TV deal, or even an arena. It’s just Clark, a basketball, and the power of internet culture. The Caitlin Clark effect is real, and if this is any indication, she doesn’t just elevate the WNBA—she is the WNBA’s biggest marketing asset. While Unrivaled struggles to find its footing, Clark’s Dude Perfect video is about to draw millions of eyeballs to women’s basketball, completely free of charge. So what does this mean for the sport? Let’s break down why one viral trick shot might be more impactful than an entire season of Unrivaled.