Rosie O’Donnell says she will not wear American Eagle jeans or accept any sponsorship from the brand, blasting its recent campaign with actress Sydney Sweeney as “disgusting and divisive.” While she didn’t detail exactly what she found objectionable, O’Donnell made it clear she disagreed strongly with the imagery and messaging.

The move has sparked mixed reactions online—supporters praise her for standing by her principles, while critics accuse her of overreacting to a fashion ad. American Eagle has yet to respond, continuing to promote the Sweeney collaboration. Will O’Donnell’s public rejection influence the brand’s next move? Full story 👇👇👇

Rosie O’Donnell Refuses to Support American Eagle Over Sydney Sweeney Campaign

Rosie O’Donnell has made it clear she won’t be wearing American Eagle jeans—or accepting a sponsorship deal from the popular clothing brand—due to her strong disapproval of its recent campaign featuring actress Sydney Sweeney.

Calling the Campaign “Disgusting and Divisive”

In remarks that have stirred both applause and criticism online, O’Donnell said she found the campaign “disgusting and divisive” and could not stand behind it “not even close.” While she didn’t specify which elements she found objectionable, her comments suggest a deep disagreement with the imagery and messaging tied to the promotion.

Sydney Sweeney at the Center of the Controversy

Sweeney, known for breakout roles in Euphoria and The White Lotus, partnered with American Eagle earlier this month in what the company billed as a celebration of “authenticity and bold confidence.” While the collaboration has been praised by some fans, others claim it carries cultural or political undertones that alienate certain consumers.

Split Public Reaction

The reaction to O’Donnell’s stance has been swift and divided. Supporters applaud her for taking a principled stand, with one fan posting on X (formerly Twitter), “Rosie has always stood for what she believes in, even if it’s not popular. That’s what makes her authentic.” Critics, however, accuse her of overreacting or unnecessarily politicizing a fashion campaign.

American Eagle Stays Silent

American Eagle has yet to publicly respond to O’Donnell’s comments and continues to promote its Sweeney partnership across online channels and in-store displays. The company has not indicated any plans to alter or address the campaign in light of the criticism.

A Pattern of Outspokenness

O’Donnell’s decision to publicly reject a brand is consistent with her long history of speaking out on cultural and political issues. Throughout her career, she has been known for her unapologetic commentary on media, representation, and social justice. This latest statement adds her voice to a growing debate over how much politics and social messaging should factor into consumer marketing.

The Ongoing Debate Over Celebrity Endorsements

Whether O’Donnell’s remarks will impact public perception of American Eagle—or influence other celebrities’ decisions to work with the brand—remains to be seen. But the clash underscores a larger conversation about celebrity endorsements, brand image, and the risks companies take when tying their identity to high-profile personalities.