Rachel DeMita has been let go from her role as a courtside commentator for BIG3 after a tweet about Caitlin Clark during a game she was working on. The sports influencer, known for her behind-the-scenes content, found herself caught in the middle of a controversial situation when she posted about the WNBA star’s performance. What led to this unexpected firing, and what does it mean for DeMita’s career moving forward? Get the full story now! 👇👇

BIG3 Fires Rachel DeMita After Tweet About Caitlin Clark’s Highlights

In a surprising turn of events, Rachel DeMita, a sports influencer and courtside correspondent for the BIG3, has been fired after tweeting about Caitlin Clark’s highlights during a live game she was covering for the league. DeMita’s departure from the upstart basketball league, where she had worked for just one year, has sparked controversy and raised questions about her relationship with the league’s leadership.

The Incident That Led to DeMita’s Firing

DeMita, who had gained popularity for her engaging social media presence and basketball commentary, was hired by the BIG3 in June 2024 to provide courtside coverage and amplify the voices of the league’s stars. In addition to her on-air duties, DeMita also focused on producing social content and behind-the-scenes footage, offering fans a deeper look into the league’s culture.

However, her career at the BIG3 was cut short after an incident on June 14, 2025, when she tweeted about Caitlin Clark, a star player for the Iowa Hawkeyes and one of the most talked-about names in women’s basketball. While DeMita was working a live BIG3 game, she posted a tweet showcasing Clark hitting a logo three-pointer, saying, “for those who questioned the hype…” The tweet, which clearly highlighted Clark’s performance, did not sit well with the BIG3’s higher-ups.

This tweet was reportedly the “final straw” that led to her firing, according to Front Office Sports. A spokesperson for the BIG3 declined to comment on personnel matters but confirmed her departure from the league. DeMita’s tweet appeared to go against the league’s interests, as it directed attention to another basketball league—namely, the WNBA, where Clark’s highlights were a significant focus.

DeMita’s Reaction and Background

DeMita has long been a vocal supporter of Caitlin Clark and has praised her for her impact on the WNBA’s popularity. In 2024, she even posted a video expressing her admiration for Clark and the effect her rise has had on the sport. DeMita mentioned that Clark’s influence was driving up ticket prices and viewership for WNBA games, despite the league’s struggles with recognition and visibility. DeMita also voiced frustration with the WNBA, calling it “embarrassing” and criticizing some of the league’s players for not supporting Clark.

This personal admiration for Clark appears to have been a factor in her decision to tweet about Clark’s highlights during a BIG3 game, a move that ultimately cost her the job. Despite the circumstances surrounding her firing, DeMita made it clear that her support for Clark would not change.

A Different Role in Sports Media

DeMita’s role at the BIG3 was unique compared to traditional sideline reporters. She was hired to produce content that went beyond standard commentary, offering fans an insider’s look into the league. Her use of social media and her approach to engaging with fans were part of her appeal, and she had built a significant following on platforms like Instagram and X (formerly Twitter).

In 2024, she told Fox News Digital that her role was different from other sideline reporters in that her focus was on producing social media content and creating behind-the-scenes footage that could connect fans with the league in a more intimate way. Her growing platform and personal influence in the basketball world were seen as assets by the BIG3, but her recent actions led to tensions with the league’s leadership.

The Fallout and Industry Reactions

DeMita’s firing has led to mixed reactions from fans and industry insiders. While some have criticized the BIG3 for firing her over her support of Clark, others argue that it was a conflict of interest for DeMita to promote a rival league while working for the BIG3. The incident also highlights the tension that can arise when personal passion and professional obligations collide, particularly in the competitive world of sports media.

DeMita’s departure from the BIG3 raises questions about the relationship between influencers, athletes, and the leagues they work with. As more sports media professionals establish themselves as social media influencers, balancing personal opinions and professional responsibilities will likely become a more prominent issue.

Conclusion: A Loss for DeMita, But a Bold Statement for Clark

In the end, Rachel DeMita’s career with the BIG3 was brief, but it left a lasting impact on the conversation surrounding sports media and the role of social media influencers. Her firing, reportedly due to a tweet about Caitlin Clark, underscores the challenges faced by those who straddle the worlds of traditional broadcasting and digital content creation.

As for DeMita, her support for Caitlin Clark remains unwavering. Whether Clark will reach out to her or offer support remains to be seen, but one thing is clear—DeMita’s departure from the BIG3 has made a statement about loyalty, both to the players she admires and to the leagues she works with.

The basketball world will continue to watch how these tensions evolve as the lines between sports commentary, digital influence, and personal advocacy blur further in the ever-changing landscape of sports media.