SHOCKING NEWS: Meghan Markle’s Trademark Disaster—The Failed Rebrand and the Struggles Behind Her New “As Ever” Brand That’s Ruffling Feathers Everywhere

Meghan Markle’s latest venture into the entrepreneurial world has hit a significant bump in the road, with her rebranding efforts now facing massive backlash and public scrutiny. After months of anticipation and media hype, the former Duchess of Sussex has found herself entangled in legal trouble over her “As Ever” lifestyle brand. What was initially billed as a graceful and thoughtful transition has now turned into a public relations disaster, drawing criticism for both its execution and the lack of clarity surrounding the entire process.

The Rebrand: From ‘American Riviera Orchard’ to ‘As Ever’

Markle’s decision to change her brand name from “American Riviera Orchard” to “As Ever” has been widely discussed, but the reasons behind this move have raised more questions than answers. The initial launch of “American Riviera Orchard” faced legal challenges when the U.S. Patent and Trademark Office rejected the name for a crucial reason: the term “American Riviera” was too closely tied to Santa Barbara, California, where Markle resides. According to the office, the name was “too generic,” leaving Markle and her team with no choice but to pivot.

The rebrand, however, didn’t go as smoothly as hoped. The new name, “As Ever,” was supposed to signify continuity, luxury, and a refined lifestyle brand. However, many fans and experts were left scratching their heads when Markle revealed that the previous name was a “word salad” and that the new name would be a more straightforward representation of her vision. Despite her explanation, there has been growing skepticism about Markle’s approach to business.

Trademark Setbacks and Legal Woes

One of the most shocking aspects of Markle’s entrepreneurial struggle has been the ongoing legal battles surrounding the name of her brand. As she attempted to trademark “American Riviera Orchard,” she faced opposition from various parties, including the company Harry & David, which argued that the name was too similar to their “Royal Riviera” line of products. This legal challenge resulted in delays, and Markle’s team was forced to file for extensions multiple times in an attempt to secure a proper trademark.

The debacle only intensified when Markle rebranded to “As Ever,” yet continued to face issues with securing a trademark. Experts have weighed in on the matter, with many criticizing Markle’s lack of preparation in the business world. Doug Eldridge, a branding expert, explained, “Her reasoning has been more excuse than clear explanation. Sometimes the hard thing and the right thing are the same thing. Unfortunately, Meghan keeps choosing what she believes is the ‘easy thing.’”

As a result, Markle’s brand has struggled to gain traction in the market, with many critics pointing to her lack of authenticity and consistency. Despite having a high-profile following, the Duchess’s business efforts have been plagued with legal missteps and brand confusion.

A Missed Opportunity: Fans Left Questioning Markle’s Strategy

Meghan Markle’s attempts to build a lifestyle brand appear to have fallen short of the lofty goals set by the media. What was once considered a bold and inspiring move has now left many fans and experts questioning her ability to lead in the business world. Rather than focusing on delivering a clear, cohesive message, Markle’s brand has been bogged down by a series of missteps, making it hard for consumers to take her venture seriously.

“The concept of her brand is great, but the execution has been clumsy,” one social media user commented. “The name changes, the trademark issues—it’s all starting to look like she’s out of her depth in the business world.”

Markle’s critics have also pointed out that her rebranding efforts feel more like a series of PR stunts rather than a well-thought-out strategy to build a lasting brand. “The name ‘As Ever’ doesn’t say anything about who she is as a person or what her brand stands for. It feels like she’s trying to be something she’s not,” a branding expert stated.

The Price of Fame: Balancing Public Life and Entrepreneurial Struggles

It’s no secret that Markle has faced intense public scrutiny throughout her life, especially after stepping away from her royal duties. From the start of her relationship with Prince Harry to her high-profile exit from the royal family, Markle has been a figure who has been either idolized or vilified in the media. But her journey into entrepreneurship has raised new challenges for the Duchess, as she navigates the complicated world of business, branding, and public perception.

Despite her efforts to separate herself from the royal spotlight, Markle continues to attract attention—and not always the kind she might hope for. Critics argue that her status as a celebrity has overshadowed her ability to build something lasting in the business world. “If she wasn’t married to Prince Harry, would anyone be interested in this brand? I don’t think so,” said one critic.

What’s Next for Meghan Markle?

While the future of her brand remains uncertain, Markle’s journey in the entrepreneurial world is far from over. Despite the trademark issues and branding challenges, she still has the platform and resources to push forward. Whether she can turn things around depends on how well she can distance herself from the controversy and focus on creating a brand that resonates with consumers in a meaningful way.

For now, Markle’s rebrand remains an uphill battle. Fans and critics alike are watching closely, waiting to see whether the Duchess can recover from her legal setbacks and regain the public’s trust in her vision for “As Ever.” One thing is certain—this isn’t the last we’ve heard of Meghan Markle’s entrepreneurial journey. The question remains: can she finally succeed in the business world, or will this be yet another failure for the Duchess?