SHOCK MOVE: Fox News Declares War on ABC, CBS, and NBC with a $700 Million Prime-Time Power Grab
Is Fox News about to destroy the Big Three? If their jaw-dropping new $700 million advertising strategy works, ABC, CBS, and NBC might want to brace for impact. The king of cable is coming for the throne of network television—and it’s not just talk. With a plan that industry insiders are calling “a once-in-a-generation media shift,” Fox News is rolling out an aggressive campaign to hijack prime-time ad dollars, steal viewers, and cement its dominance beyond cable.
Get ready—this isn’t just about politics anymore. This is about power. And Fox News is gunning for it all.
🔥 From Cable Champ to Broadcast Beast: Fox News Goes All In
Fox News has reigned supreme in cable ratings for years—but that’s no longer enough. In an era where streaming giants are crushing traditional TV, Fox isn’t just defending its turf—it’s invading new territory.
Their target? The Big Three networks: ABC, CBS, and NBC. These giants have long dominated the highly-coveted prime-time ad slots, raking in billions in revenue from brands desperate to get in front of large, engaged audiences.
Now, Fox News is telling advertisers: “Why spend big on stale networks when we’ve got the real audience?”
According to Trey Gargano, Fox News’ Executive VP of Advertising Sales, the pitch is simple but savage: “We deliver the same reach, the same scale—hell, even more engaged viewers—and we’re cheaper.” He adds, “There’s nothing like Fox News in the media market. Period.”
This isn’t a casual step forward—it’s a declaration of war.
💰 The $700 Million Gambit: A Calculated Attack on Prime-Time Gold
Fox News’ latest maneuver is more than a shift in ad strategy. It’s a full-blown, multi-million-dollar bet on the power of live content.
Streaming services have changed everything—but they lack one critical feature: real-time engagement. That’s where Fox News shines. As viewers flee scripted content and turn to platforms that offer up-to-the-minute coverage, Fox News is capitalizing hard.
Executives are now selling the network’s entire daytime and evening lineup as prime real estate for advertisers—especially in a market where brands are becoming disillusioned with woke programming, expensive CPMs, and declining ratings from legacy networks.
As Gargano bluntly puts it: “We’re not just selling 8 p.m. to 10 p.m.—we’re selling all day, and we’re delivering like prime.”
📉 The Decline of the Old Guard: ABC, CBS, and NBC on the Defensive
While Fox News surges, its rivals are limping. The numbers paint a brutal picture:
CNN’s ad revenue is projected to plunge from $663.4 million in 2024 to just $587.2 million in 2025.
MSNBC isn’t faring much better, dropping from $752.4 million to $699.2 million.
Meanwhile, Fox News is on track to hit a staggering $1.19 billion in ad sales—its biggest haul ever.
It’s a bloodbath, and the battlefield is shifting. The 2024 presidential election supercharged Fox’s viewership, with total-day audience numbers up 48%, and the coveted 25–54 demo jumping a jaw-dropping 58%.
With numbers like that, advertisers are listening. And they’re switching sides.
😲 Late-Night Earthquake: Greg Gutfeld vs. Fallon, Kimmel, and Colbert?
One of Fox News’ boldest plays is its controversial, unexpected entry into late-night TV.
Meet Greg Gutfeld—Fox’s secret weapon. His show, Gutfeld!, has become a phenomenon, snatching viewers away from Hollywood royalty like Jimmy Fallon, Stephen Colbert, and Jimmy Kimmel. But Gutfeld isn’t cracking jokes about Kardashians. He’s mixing politics, comedy, and brutal cultural commentary—and Americans can’t get enough.
In fact, Gutfeld has pulled off the unthinkable: beating the network titans at their own game. His ratings routinely challenge or surpass NBC and CBS’s offerings, all while running on a cable news channel.
This isn’t just late-night competition—it’s late-night annihilation.
📺 Fox News Declares Itself the “Fifth Broadcast Network”
Forget the old labels. In a stunning statement, Lachlan Murdoch, CEO of Fox Corp., has rebranded Fox News as “the fifth broadcast network.”
Let that sink in.
He’s not just aiming for cable dominance—he’s putting Fox News in the same league as ABC, CBS, NBC, and Fox Entertainment. And with their numbers, the comparison is starting to stick.
Fox News is expanding beyond its prime-time anchors. Programs like The Five, America’s Newsroom, and Special Report are now being packaged and sold as blockbuster hits worthy of mainstream network recognition.
“We’re not just a news channel,” said Gargano. “We’re a broadcast competitor. We’re already there—people just haven’t realized it yet.”
🧨 Advertisers Flock Back to News—But Only the Right Kind
There was a time when major brands wanted nothing to do with political news—too risky, too divisive. But that’s changing fast. As media-buying agency OMD’s Suzanne Irving explains, “This isn’t about avoiding news anymore—it’s about choosing the right news.”
And for a growing number of advertisers, Fox News is the “right” news.
It’s live. It’s loyal. And, crucially, its viewers are watching in real time. That kind of attention is nearly impossible to buy in 2025. Fox’s audience isn’t skipping commercials—they’re tuned in, fired up, and talking about what they just saw on Twitter, Facebook, and Truth Social.
⏱️ The Age of Live News Is Back—and Fox News Owns It
Streaming may dominate scripted content, but live TV is having a moment again, and Fox News is exploiting it to perfection.
Every scandal, every debate, every election twist plays out in real-time—and viewers don’t want to wait. That’s exactly what Fox is betting on. They aren’t just trying to grab audiences; they’re redefining what must-watch TV means in 2025.
As on-demand fatigue sets in, Fox is doubling down on immediacy, interaction, and uncensored opinion.
And for advertisers? That’s a goldmine.
🔮 What’s Next? Fox News Eyes Total Domination
This isn’t a pivot. It’s a power play.
Fox News is charging into territory once reserved for the most elite broadcast players. It’s reshaping its brand, rewriting the rules, and daring advertisers to follow.
With names like Gutfeld, Hannity, and Watters leading the charge—and billion-dollar ad revenue in sight—Fox News is no longer just a conservative media juggernaut.
It’s a television empire in the making.
The question isn’t whether Fox News can compete with the Big Three. The real question is: Can anyone stop them?
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