If you thought the Caitlin Clark hype was overblown, think again.
We’re officially in the Clark Era, and it’s bigger than anyone imagined.
Since being drafted #1 by the Indiana Fever, Caitlin Clark has ignited a cultural movement. Ticket sales for Fever games have quadrupled, with some resale prices hitting NBA levels. Fans are lining up for autographs, merch is flying off shelves, and WNBA arenas across the country are selling out for away games—just to see her play.
The Fever’s first practice? Clark’s highlight reel went viral in minutes. A behind-the-back dime in a scrimmage, a logo three that hit nothing but net, and a mid-practice pep talk to teammates that already has her earning captain buzz.
“This is her league now,” said ESPN’s Holly Rowe. “She’s not just a player—she’s a phenomenon.”
WNBA veteran A’ja Wilson welcomed her on social media with: “Let’s get it, baby. Can’t wait to hoop with you.”
But it’s not just basketball. Clark’s debut has triggered a wave of new fans discovering the WNBA. Young girls are showing up in Iowa jerseys, social media is bursting with highlight edits, and the Fever’s YouTube page just passed a million subscribers.
The season hasn’t even tipped off—and Caitlin Clark has already changed everything.
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