Ari Melber on the Verge of Leaving MSNBC Amid Network’s Struggles

Ari Melber, the 45-year-old host of The Beat on MSNBC, is reportedly considering leaving the network, as it faces a significant downturn in ratings and a dramatic restructuring effort under new leadership. Melber, a staple of MSNBC since 2017, has garnered a loyal following, especially through his insightful legal commentary and news coverage. However, sources now reveal that Melber is weighing his options, with discussions reportedly underway for him to potentially start his own media company, further signaling the increasing instability at MSNBC.

The network’s challenges are part of a broader trend within the industry, as traditional news networks face declines in viewership amid rising competition from digital platforms and shifting audience preferences. Melber’s potential departure comes at a time when MSNBC is struggling to maintain its audience, with recent Nielsen ratings showing a sharp decline in viewers. In May 2025, the network saw a 40% drop in viewership in its prime-time demographic and a 29% decrease in total viewers compared to the same period in 2024.

Melber’s Role at MSNBC: A Ratings Winner, But for How Long?

Ari Melber has been one of the few bright spots in MSNBC’s recent struggles. As the host of The Beat, Melber has earned praise for his in-depth analysis of legal and political issues, particularly during the Trump administration. His unique approach to breaking down complex legal issues has garnered a loyal fanbase, and his show has consistently been a ratings winner for the network.

However, despite his success, Melber’s tenure at MSNBC has become increasingly uncertain as the network undergoes a significant overhaul. In early 2025, the network saw a wave of high-profile departures, including the cancellation of several popular shows, such as The ReidOut with Joy Reid and The Katie Phang Show. Additionally, MSNBC’s primetime viewership has dropped by over 40% in the last year, and the overall audience for the network has declined by more than 30% in the 25-54 demographic.

As the network moves toward a more digital-focused future, Melber’s role has become a subject of speculation. The shift in leadership and programming direction under new president Rebecca Kutler has only intensified the uncertainty surrounding MSNBC’s future. Melber’s reported discussions with other media outlets about potential new opportunities are seen as a reflection of his desire to navigate the rapidly changing media landscape.

 

MSNBC’s Struggle with Ratings and Programming Changes

MSNBC’s ratings struggles are part of a broader trend of declining viewership for traditional cable networks, which have struggled to retain their audiences in the age of streaming services. The decision to cancel The ReidOut and replace it with The Weeknight, a panel show featuring Symone Sanders-Townsend, Michael Steele, and Alicia Menendez, has not helped alleviate the network’s viewership problems. The show has performed poorly, drawing only 707,000 viewers on May 22, 2025, with just 56,000 of those in the critical 25-54 demographic. This is a significant drop from the previous year, when the network averaged 1.2 million viewers at the same time.

Jen Psaki, who replaced Rachel Maddow in the 9 p.m. slot, has also seen a 46% drop in viewership since taking over Maddow’s program. This shift in programming and talent has not been met with the success that MSNBC had hoped for, further highlighting the challenges the network faces in attracting and retaining viewers.

 

The restructuring at MSNBC is part of a broader effort to reinvent the network and revamp its programming to appeal to a younger, more digital-savvy audience. New President Rebecca Kutler has already made significant changes, including appointing longtime Wall Street Journal reporter Sudeep Reddy to lead the network’s Washington D.C. bureau. The network is hoping that Reddy’s background in economics and unbiased reporting will help restore some of the credibility it has lost in recent years.

The Rise of New Media: Challenges for Traditional News Networks

MSNBC’s struggles with viewership are not unique. Traditional news outlets are facing significant challenges as more viewers turn to digital platforms, social media, and streaming services for their news. The decline in cable viewership, coupled with the rise of platforms like YouTube and independent news websites, has left legacy networks like MSNBC grappling with how to stay relevant in an increasingly fragmented media landscape.

 

In addition to the rise of digital media, the political landscape has also shifted. As networks like MSNBC lean into partisan programming to cater to their core audience, they risk alienating potential viewers who seek more neutral, fact-based news coverage. This has become a major concern for MSNBC, especially as the network attempts to balance its liberal base with the need to attract new viewers in a rapidly changing media environment.

One area where Melber’s departure could have an impact is the network’s ability to connect with younger viewers. Melber’s show has a significant following on YouTube, where his legal analysis and political commentary have resonated with a younger, more engaged audience. As MSNBC tries to shift its focus toward digital content, Melber’s social media presence could have been a key part of their strategy.

The Bigger Picture: MSNBC’s Direction Moving Forward

As the media industry continues to evolve, MSNBC is facing difficult decisions about its future. The network is struggling with a combination of declining viewership, programming changes, and the departure of key talent. While Melber’s potential move away from MSNBC is certainly significant, it is only a symptom of the larger challenges the network faces.

The decision to cancel long-standing shows, reassign talent, and shift focus to new formats may be necessary to adapt to a changing media environment, but it comes with its own set of risks. The network is grappling with the need to maintain its liberal identity while also expanding its appeal to a broader, younger audience. The addition of new, digital-focused initiatives like The Weeknight and Psaki’s show could help, but the results have been underwhelming so far.

 

As for Melber, his future remains uncertain. Whether he chooses to leave MSNBC for a new opportunity or stay with the network, his career will continue to be one to watch. If he does move on, it could mark the end of an era for The Beat, a show that has been a staple of MSNBC’s lineup for years.

Conclusion: A Critical Crossroads for MSNBC

Ari Melber’s potential departure from MSNBC is just one of many signs that the network is at a critical crossroads. The changing media landscape, combined with the network’s ongoing struggles with ratings and viewership, means that MSNBC must rethink its approach to programming, talent, and content distribution.

While the network still has its loyal base, the question remains: can it adapt to the changing demands of the modern media landscape? The addition of talent like Erielle Reshef to MSNBC’s team shows the network’s attempt to diversify its programming and inject new energy into its content. However, whether that will be enough to reverse the decline remains to be seen.

As for Melber, his next career move could be pivotal, not just for him, but for the future of MSNBC itself. His ability to attract a younger, digitally engaged audience could be key to the network’s success in the coming years. One thing is for certain: change is inevitable, and MSNBC’s future will depend on how it responds to the shifting dynamics of the media industry.