Rachel Maddow’s rant at MSNBC’s bosses has backfired in a big way, with her show suffering a staggering ratings slump. In the wake of her angry outburst, a massive 5 million viewers tuned out, resulting in a 22% decline in her ratings.

Maddow’s once-dominant The Rachel Maddow Show has seen its viewership drop significantly, falling from 2.3 million to just 1.8 million viewers since the election of President Donald Trump in 2024. But it’s the younger demographic—viewers aged 25-54, the group most coveted by advertisers—that has been hit hardest. This key audience dropped by nearly 29%, marking a troubling decline for the show, as reported by Fox News.

In the first two months of 2025 alone, Maddow lost a quarter of her total audience, or 24%, compared to the same time last year. Viewers appear to be tuning out as the Biden administration comes to a close and political discourse shifts once again under the Trump administration’s influence.

The Incident That Sparked the Ratings Crash

The ratings disaster coincided with an explosive incident involving Maddow and MSNBC’s new president, Rebecca Kutler. The controversy erupted when Maddow expressed outrage over the network’s decision to drop several prominent “non-white” hosts, including Joy Reid, from primetime slots.

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On air, Maddow called the move “indefensible” and “unnerving,” accusing her bosses of making a racially insensitive decision. She described the firing or demotion of hosts like Reid, along with Asian-American Katie Phang and African-American Jonathan Capehart, as a significant mistake. While the network stated that Reid and others would remain at MSNBC in less prominent roles, Maddow’s fury was clear.

Maddow went further, saying it was “a bad mistake” to let Reid leave, suggesting that firing or reducing the roles of popular hosts could hurt MSNBC’s viewership and future prospects. Her remarks highlighted the internal tensions at MSNBC as the network faces a shift in leadership and programming direction.

The Impact on Maddow’s Future at MSNBC

Despite her longstanding role as one of MSNBC’s highest-paid stars, Maddow’s public outburst has raised questions about her future at the network. Her $25 million-per-year salary, which was reduced from $30 million last year, remains a major talking point, especially considering her limited schedule—Maddow is only required to host one show per week, on Monday nights.

Her absence from the nightly lineup has led some industry insiders to suggest that her relationship with network management may be strained. Puck, a leading media newsletter, pointed out that Maddow’s hefty salary could be better utilized to expand MSNBC’s ranks, especially as the network is laying off 125 producers (many of whom work on Maddow’s show) but plans to rehire 110 of them.

Maddow’s Criticism of the Network’s New Lineup

Maddow’s criticism also extended to the new lineup that will replace Joy Reid’s primetime slot. The new hosts—a trio made up of Symone Sanders, Alicia Menendez, and others—represent an ethnic diversity that Maddow herself did not explicitly address, despite her previous claims about the network’s racial insensitivity. According to Puck, this omission may have confused or alienated Maddow’s more elderly audience, who either didn’t understand the context or found it uninteresting.

Despite the turbulence, Maddow remains a dominant force in cable news, but the question of whether she will continue to drive the same level of engagement with viewers remains uncertain. The future of her show and her relationship with MSNBC will likely depend on how the network handles both the fallout from her on-air outburst and the ongoing changes to its lineup.

What’s Next for Rachel Maddow?

As of now, Rachel Maddow is set to return from her hiatus, though questions remain about how long she will continue with her current format. Will her viewers return, or will the ratings decline continue? For now, it’s clear that Maddow’s future at MSNBC and her role in the evolving landscape of cable news are topics that will be closely watched in the coming months.

This situation represents a pivotal moment in Maddow’s career, and her next moves will be critical in shaping her legacy at MSNBC.