ABC Weighs Firing Whoopi Goldberg as ‘The View’ Faces Uncertain Future After Colbert’s CBS Exit

Disney’s ABC is reportedly in the midst of a financial storm, with mounting speculation that Whoopi Goldberg could be ousted from The View — and that the long-running daytime talk show itself might be cancelled. Sources suggest the network’s top brass are reviewing drastic cost-cutting measures as they brace for continued losses.

This turmoil follows the abrupt and highly publicized departure of Stephen Colbert from CBS, a move that has rippled through the television industry and raised new doubts about the stability of legacy network programming.

“If Colbert isn’t safe, nobody in the business is.”
— Former network producer speaking anonymously

Pressure at the Top

According to business commentator Trish Regan, Disney CEO Bob Iger is under intense pressure to overhaul ABC’s daytime and primetime lineups. The financial strain is worsened by an ongoing investigation from FCC Commissioner Brendan Carr into Disney’s diversity, equity, and inclusion (DEI) policies — a probe that could add further legal and PR headaches.

With The View carrying high production costs and a salary structure that rivals primetime shows, executives are reportedly questioning whether Goldberg’s role is worth the expense.

“The ratings are okay, but advertisers are skittish. Controversy doesn’t always translate into cash.”
— Advertising agency executive

Backlash and Brand Risk

Over the years, Goldberg and her co-hosts, including Joy Behar, have faced criticism for politically charged commentary that has alienated portions of the audience and made sponsors wary. Although The View has retained a loyal base, its polarizing tone has also made it a lightning rod for cultural and political disputes.

“The audience comes for the drama, but the sponsors don’t like living in it.”
— Former ABC marketing director

Industry-Wide Shakeups

ABC’s troubles are not isolated. CBS cancelled Colbert’s Late Show despite its strong ratings, citing reported annual losses in the tens of millions. The decision has fueled debate over whether traditional late-night talk shows can survive in an era dominated by streaming platforms and social media content.

Meanwhile, MSNBC is dealing with a sharp decline in The Briefing, Jen Psaki’s primetime show, which has seen ratings drop 44% since its debut. Psaki’s on-air style and political background have failed to resonate, prompting speculation about whether Rachel Maddow will be pushed to return to daily hosting to stabilize the network’s primetime block. Maddow’s once-a-week arrangement reportedly costs Comcast $25 million annually, a figure that could be reevaluated as MSNBC is prepared for a corporate spin-off into a new entity called Versant.

“If networks can’t make the math work, star power won’t matter.”
— Television industry analyst

The Future of Daytime Television

For ABC, cancelling The View would represent a major shift in the landscape of daytime TV — one shaped as much by financial realities as by changing audience tastes. In the current climate, expensive, politically driven shows may be viewed as more of a liability than an asset.

As the network weighs its next moves, the fate of Goldberg and her co-hosts hangs in the balance. Whether the decision comes in the form of a cast shake-up, a format overhaul, or an outright cancellation, one thing is certain: the economics of network television are changing fast.

“This could be the end of an era. Daytime TV as we’ve known it might not survive the next five years.”
— Media critic in a recent interview