In a bold move that has sent shockwaves through the industry, Fox News CEO Suzanne Scott has announced two major hires that are set to reshape the network’s Fox & Friends franchise. Rachel Campos-Duffy, a well-known Fox Nation personality and mother of nine, has been named the new co-host of Fox & Friends Weekend, and Lawrence Jones III, a frequent contributor to Fox News and host of Keeping Up with Jones on Fox Nation, will take on the role of enterprise reporter for the Fox & Friends franchise while continuing to fill in as co-host.

A New Chapter for Fox & Friends Weekend

Rachel Campos-Duffy’s hiring is a historic moment for the network. As a prominent personality on Fox Nation and the host of Moms, Campos-Duffy has long been a trusted voice on family and parenting issues. Now, she will take on a more visible role, joining co-hosts Pete Hegseth and Will Cain to anchor Fox & Friends Weekend. Campos-Duffy’s promotion to a permanent role on the #1 rated cable morning show is part of Fox News’s larger strategy to strengthen its weekend programming and ensure that its content resonates with viewers on a deeply personal level.

Campos-Duffy, who has been a frequent fill-in host and guest on the show, expressed her excitement on Instagram, calling it “an honor & blessing” to join the Fox & Friends team. “I’m beyond excited to work with my friends Pete Hegseth & Will Caín to inform, entertain & represent our amazing, patriotic & loyal viewers!” she wrote, reflecting the enthusiasm she brings to her new role.

Lawrence Jones’ Expanding Role at Fox News

In addition to Campos-Duffy’s promotion, Lawrence Jones is stepping into a new and pivotal role at Fox News. The 30-year-old journalist, known for his on-the-ground reporting and insightful commentary, will now serve as enterprise reporter for the Fox & Friends franchise. He will continue his feature reporting while being embedded across the network’s morning programming. His role is seen as a key move to enhance Fox’s commitment to comprehensive, relatable news coverage that resonates with a broad audience.

Jones celebrated his promotion on Twitter, writing, “The journey continues…. I am excited to take on a new role as enterprise reporter across the Fox & Friends franchise and continue my feature reporting on the ground, following the news wherever it may take me.” His enthusiasm about the new opportunity is evident, as he has been a rising star at the network for years.

A Major Shift at Fox News

This move comes at a critical time for Fox News. The network’s leadership, under Suzanne Scott’s direction, has been focusing on diversifying and deepening the range of voices within its programming. These hires signal a strategic shift that is not only about adding more star power to the morning show but also about connecting with an audience that values personal narratives, authenticity, and a relatable approach to news.

Fox News’s decision to promote Campos-Duffy and Jones to full-time roles is a significant one, particularly as they both bring their unique perspectives to the Fox & Friends franchise. Campos-Duffy, with her extensive experience as a mother and commentator, is expected to bring a fresh dynamic to the show, while Jones’s hands-on approach to reporting will continue to bring a grounded, investigative element to the morning news cycle.

What Does This Mean for Fox News?

Under the leadership of Suzanne Scott, Fox News has continually worked to refine its approach to both programming and audience engagement. The addition of Campos-Duffy and Jones reflects this commitment to offering dynamic, relatable, and thought-provoking content for a wide range of viewers. With the network’s goal of providing coverage that speaks directly to the interests and concerns of everyday Americans, the appointments of Campos-Duffy and Jones are seen as part of a broader strategy to keep Fox News at the forefront of the cable news landscape.

Final Thoughts: A New Era for Fox & Friends and Fox News

As Rachel Campos-Duffy and Lawrence Jones step into their new roles, they bring with them an undeniable energy and passion that will surely resonate with Fox News viewers. Both are already familiar faces to the network’s loyal audience, and their promotion to permanent roles on Fox & Friends signals a shift toward more engaging, personal, and dynamic content.

For Fox & Friends, which has long been a dominant force in morning television, these appointments are a move designed to bolster the show’s relevance and connection with its audience. With new voices and perspectives, the show is set to continue its legacy as a leader in cable news programming.

As the network continues to evolve, the addition of these two personalities marks a turning point for both Fox News’s morning coverage and its broader programming strategy. Only time will tell how these changes will affect the network, but one thing is clear: Fox News is betting on the future of Fox & Friends, with fresh faces ready to take the show—and the network—into a new era.